Latest Blog Posts

CMS 13: The New Core Element of Your AI-First Optimizely Platform

CMS 13: The New Core Element of Your AI-First Optimizely Platform

April 11, 2026

CMS 13 is out and already brings solid AI-first foundations. With impressive features already shipped and an exciting roadmap ahead, this is the release that changes the conversation around AI adoption on Optimizely.

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Building AI-Powered Tools with Optimizely Opal - A Step-by-Step Guide

Building AI-Powered Tools with Optimizely Opal - A Step-by-Step Guide

January 26, 2026

Learn how to build and integrate custom tools with Optimizely Opal using the Opal Tools SDK. This tutorial walks through creating tools, handling authorization, and leveraging AI reasoning.

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2025 Wrapped: Optimizely's Year of AI Acceleration and Opal Momentum

2025 Wrapped: Optimizely's Year of AI Acceleration and Opal Momentum

December 29, 2025

A look back at Optimizely's most transformative year yet, with Opal at the center - and what's coming next in 2026.

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Going Headless - 3 Ways to Store Custom Data in Optimizely Graph

Going Headless - 3 Ways to Store Custom Data in Optimizely Graph

November 3, 2025

Three different approaches to storing custom data in Optimizely Graph.

OptimizelyHeadlessCMS
Going Headless - Making the Right Architectural Choices

Going Headless - Making the Right Architectural Choices

October 17, 2025

A high-level overview of the architectural decisions made for the new website built with a headless architecture.

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Going Headless - On-Page Editing with Optimizely Graph and Next.js

Going Headless - On-Page Editing with Optimizely Graph and Next.js

September 10, 2025

How to enable on-page editing in your own solution using Next.js.

OptimizelyHeadlessCMS
Common Pitfalls with Search in Optimizely Graph - and How to Avoid Them

Common Pitfalls with Search in Optimizely Graph - and How to Avoid Them

June 18, 2025

Common pitfalls developers encounter when working with search in Optimizely Graph and how to avoid them.

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Going Headless - Optimizely Graph vs Content Delivery API

Going Headless - Optimizely Graph vs Content Delivery API

June 2, 2025

Comparison of Optimizely Graph vs Content Delivery API for headless CMS delivery.

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